100% Isotonic Isolove Pure. Simple. Safe Soothes - Moisturizes - Protects Clinical Proven - Doctor Recommended Clinical Studies Show Daily Perineal Massage Decreases: Tearing during childbirth. The need for episiotomy. Pain during postpartum recovery. BabyIt is perfect for: Daily Perineal Massage Prior to Childbirth. Soothing Comfort for Postpartum Recovery. Calming and Moisturizing Baby's Delicate Skin. Combining ancient medicine and modern science for best birth outcomes. Almost half of all women experience genital trauma (e.g. tearing and/or stitches) during childbirth. This can cause chronic pain postpartum. Perineal Massage is the ancient woman's practice of daily massage of the external birth canal to improve stretchiness and tissue relaxation during the last month of pregnancy. Clinical studies show that Perineal Massage decreases the chance of genital trauma at childbirth, as well as decreasing the likelihood of postpartum pain. 80% of women who have used Perineal Massage would recommend it to other women. BabyIt's patented isotonic formula is uniquely pH balanced for the pregnant woman's genital tissues to optimize comfort and cellular support during this daily massage. Coming up roses! Unlike many gels that contain harsh preservatives, BabyIt includes a natural-identical compound found in rose essential oil to preserve freshness. BabyIt also contains Tamarack tree herb for natural moisture and antioxidant support. BabyIt is: Glycerol free Oil free Paraben free Added fragrance free These ingredients have been associated with vaginal irritation and infection in clinical studies. In a recent study, BabyIt also proved mild on sensitive tissues, whereas leading lubricants and baby lotions caused moderate to severe levels of irritation.* *Company studies on file.